The face she gives me when she wants to get on the couch
let her on the damn couch you monster
Photo by Jared Thomas Photography
“We fled to the Philippines, which was under American occupation at the time. But it wasn’t long before the Japanese took over the islands. We were living in Manila, and when the Japanese occupied the city, they began to teach us to read and write Japanese. When the Americans came to retake the city, they invaded from the north, and the Japanese blew up the bridges and barricaded themselves in the southern part of the city where we lived. Shells were falling all around us, because the Japanese had stationed a gun encampment across from our house. One morning, we decided to make a run for the hospital, so that we could put ourselves under the protection of the Red Cross. Our neighbors were running in front of us, pushing their belongings on a pushcart, when they stepped on a land mine and the whole family was killed. We kept running, but when we got to the main street, there was a checkpoint and we weren’t allowed to cross. So we hid beneath a house, and soon we were discovered by Japanese soldiers. They lined us all up against the wall to be executed. We begged and begged and begged for our lives. They finally allowed my mother and the children to step aside, but they told my father to stay. My mother dropped to her knees and asked the Japanese commander to imagine it was his family. And he finally let all of us go.”
Veronika Scott was a fashion student at the College for Creative Studies in Detroit when her teacher, Stephen Schock, challenged her class to create a product that filled a need, rather than satisfying or creating a fad. Veronika’s design was a coat for homeless people that could transform into a sleeping bag, since in her city, she says, “you are constantly faced with the homeless epidemic.”
Not only did her design win a International Design Excellence Award from the Industrial Designers Society of America, it’s become the core of Veronika’s nonprofit organization, The Empowerment Plan, which hires people from homeless shelters and transition homes to help her make the coats. Now, three years later, the 24-year-old social entrepreneur expects that her team of 15 seamstresses will produce over 6,000 coats in 2014 — all of which will be distributed free of charge to people living on the streets.
Veronika originally designed the coats seeking input from people at a homeless shelter. After receiving feedback from people who used the prototype over a Detroit winter, she refined the design to create her final version which, in addition to being a waterproof and windproof coat and sleeping bag, also transforms into an over-the-shoulder bag with storage in the arm sockets.
When she started out, Veronika states,
“Everybody told me that my business was going to fail — not because of who I was giving my product to but because of who I was hiring. They said that these homeless women will never make more than a peanut butter and jelly sandwich — you cannot rely on them for anything. And I know my ladies enjoy proving everybody wrong.”
And, their impact is growing — according to CNN, which recently honored Veronika as one of their 10 Visionary Women of 2014, “The Empowerment Plan expects to launch a ‘buy one, give one’ program that will make it sustainable beyond the donations and sponsorships that keep it running now. Hunters and backpackers who’ve asked to buy the coat will be able to do so, and the Empowerment Plan will still create coats for homeless people who need them.”
Veronika is also excited to show other clothing producers that local manufacturing is possible: “I think we’re going to show a lot of people: you think it’s outdated to do manufacturing in your neighborhood, but I think it’s something that we have to do in the future, where it’s sustainable, where you invest in people, where they’re not interchangeable parts.”
You can read more about Veronika’s organization on CNN, or watch a short video about her work here.
To learn more about The Empowerment Plan or how you can support their work, visit http://www.empowermentplan.org/
For a wonderful book about women’s great inventions throughout history, check out “Girls Think of Everything” for readers 8 to 13.
For those in the US who would like to support efforts to end homelessness and help the over 600,000 people who experience homelessness on any given night, visit the National Alliance to End Homelessness athttp://www.naeh.org/ or to find a local homeless shelter to support in your area, visit http://www.homelessshelterdirectory.org/
Important in so many ways.
This is amazing and wonderful.
I still want to bulk buy these and adonize batch pink.
And it would still get stuck in my hair…
now THIS is what I’m fucking talking about
EDIT: IT FUNCTIONS AS A FUCKING ORANGE PEELER, AND EVEN A LAMP IF YOU HAVE A STRING AND SOME OIL. SERIOUSLY???
JUST IN CASE YOU APPARENTLY NEED AN EMERGENCY ONE FOR RELIGIOUS SERVICES?
Buying these asap.